The future is just around the corner, and Pinterest Predicts has already cracked the code on what’s hot in 2025. By analyzing billions of searches, they’ve pinpointed the next big trends in fashion and beauty with uncanny accuracy – a perfect track record spanning five years. As we look ahead to the coming year, here are some of the most exciting developments that are poised to take center stage.
Cherry Red
The cherry red phenomenon is on the rise in 2025, dominating everything from nail polish to wardrobe choices and even makeup trends. Gone are the days of subtle, muted hues; instead, we’re witnessing a global obsession with deep, rich cherry tones that have captured the hearts of Gen Z and Millennials alike. The once-basic red has evolved into a bold, vibrant statement piece that refuses to be ignored.
Aura Beauty
As the world enters a new era in 2025, the beauty industry is embracing a fresh approach to self-expression. Consumers are encouraged to pinpoint their personal color palette and commit fully to their chosen hue, whether that’s through a bold manicure or a statement outfit. This liberating trend has transcended generational boundaries, with both Generation Z and Baby Boomers alike falling in love with the freedom to express themselves through fashion and beauty.
Sea Witchery
As the mermaid trend continues to unfold, it’s taking a dramatic turn towards moodier, edgier aesthetics. Get ready for a sea of dark, iridescent hues inspired by the depths of the ocean, paired with sleek, wet-look hairstyles that exude a sense of mystery. Meanwhile, nail art is diving into uncharted territory with the use of chrome finishes, undulating wave patterns, and lustrous pearl embellishments that evoke the shimmering scales of an underwater world.
Castlecore
The allure of medieval culture has permeated contemporary society, manifesting in fashion and beauty trends that evoke a sense of mystique and romance. Nails are being transformed into works of art, featuring intricate designs reminiscent of gothic architecture, while clothing is inspired by the opulence of ancient castles. This aesthetic is characterized by dramatic, darkly romantic pieces that exude a sense of mystery and allure.
Dolled Up
Embracing Pinterest’s essence requires a commitment to its signature style. Dubbed ‘tiny and mighty,’ this aesthetic celebrates the sweet and innocent, often incorporating babydoll-inspired elements into everyday life. Think vibrant hues, dainty jewelry, and charming patterns that evoke a sense of playful whimsy. The result is a visually striking visual identity that exudes youthful charm and an unbridled sense of fun.
Fisherman Aesthetic
The laid-back charm of cable knit sweaters is currently in vogue, with stripes appearing on a wide range of items. This effortless maritime aesthetic is no longer reserved for those near the ocean, as both Gen Z and Gen X have mastered its casual-cool appeal.
Goddess Complex
In recent fashion trends, there’s been a growing emphasis on exuding luxury and femininity. This is evident in the popularity of metallic nail designs, which add an air of opulence to one’s look. Similarly, high-end fashion has become more prominent, with many individuals embracing expensive and lavish clothing as a way to express their confidence and femininity.
Moto Boho
The intersection of two seemingly disparate worlds has given rise to a unique fusion trend. Bohemian elements have merged with the rough-around-the-edges aesthetic of motorcycle culture, resulting in a style that’s equal parts free-spirited and rebellious. This creative collision is reflected in nail art, where flowing designs are juxtaposed with edgy details, creating a visually striking contrast.
Similarly, in fashion, leather and flowing fabrics have combined to produce statement accessories like handbags, which perfectly capture the trend’s eclectic essence.
Mix & Maximalist
In 2025, it’s all about embracing excess – think layered patterns, mixed prints, and a generous dose of texture. This fearless approach to fashion extends to our fingertips as well, where nails can be a unique pattern on each finger, mirroring the boldness of our outfit choices.
Seeing Double
In a departure from the familiar world of twinning, the latest trend in matching involves striking a balance between coordination and individuality. By collaborating with your best friend on nail designs or outfits, you can create a unique look that’s perfect for special occasions like festivals, date nights, or simply to make a statement. The key is to find a sweet spot where you’re still expressing yourself while also honoring the spirit of unity.
So, how does Pinterest manage to stay ahead of the curve and predict trends with such accuracy? The answer lies in their ability to analyze billions of searches and employ predictive analytics to identify emerging patterns. Given their impressive track record so far, it’s reasonable to assume that their 2025 predictions will be just as spot on.
